The keyword phrase "911 Kostel Malang" functions as a proper noun. A proper noun is a specific name for a particular person, place, or organization. In this context, it identifies a unique business entity, distinguishing it from general categories of accommodation.
A grammatical analysis of the phrase reveals three components that form a compound proper noun. "Kostel" is the core noun, an Indonesian portmanteau of "kost" (boarding house) and "hotel," which defines the type of establishment. "Malang," itself a proper noun, acts as a locational adjective, specifying the city where the business operates. The numeral "911" serves as a distinctive brand identifier, functioning adjectivally to modify "Kostel" and complete the unique business name.
Recognizing the phrase as a proper noun is crucial for article development. It establishes that the main point or subject of the article is not a general concept but a specific, named business. Therefore, the content should focus on the characteristics, services, location, and other specific details pertaining to the "911 Kostel" located in Malang, rather than a general discussion on emergency services or types of lodging.